SEO or Search Engine Optimization is just as much an art as it is a science. SEO methods that may work for one website and its business model or niche may not have the same results for the next business.
One thing is for sure. Search engine optimization is an investment that can continue to grow long after the project is complete. Generally speaking; natural “organic” rankings provide much more traffic than sponsored paid listings (some estimates say 3 to 1). In terms of your return on investment; that makes SEO very attractive. With the influx of new traffic, SEO should more than pay for itself in terms of increased leads and sales.
Primary Tasks in SEO
Research & Consulting
We perform a site performance audit; reporting your current ranks as well as those of your competitors. We then document our findings; giving you a solid plan of action for the SEO project.
Keyword & Competitor Research
We use a number of sources to develop a select and recommended series of keywords for your website. We provide you with a report showing current popularity for your industry keywords and their respective competitive value.
On Site SEO
Since your website is the one aspect of SEO where you have total control; we don’t miss any opportunities to make certain your site will perform well in search engines. We have developed our own proprietary formulas we use to optimize your site from the ground up: content, meta data, link integrity, site structure, image tags, titles and more. We prepare and submit a Google site map for your site.
Off Site SEO
Off site SEO refers to the factor that has the most influence over your ranking: linking. We use ethical, search engine compliant methods to obtain quality inbound links for your site. Directory and search engine submissions as well as industry verticals are excellent methods for obtaining quality links.
Reporting & Maintenance
Each month we document your rankings and inbound links
Additional SEO services
Blog creation and writing, Social Media Advertising, Press Release Distribution, Article writing & distribution, Paid inclusion, Search engine feeds, Landing page optimization & copywriting, RSS feeds
Pricing for SEO is based on the amount of work required – naturally the size and complexity of your site is a primary factor as well as your goals. Local niche keywords are simply going to be easier to obtain than global, broad terms. Nobody can accurately quote for SEO unless they know the size of your website, what special problems you may be facing and how competitive you would like to be with your project. We welcome you to contact us to discuss your website traffic objectives.
